Privacy Policy

Information We Collect

Depending on how you interact with us, we may collect:

• Your name, company name, job title, and business contact details.
• Information included in business enquiries, emails, and other communications.
• Project requirements, service preferences, and other information provided during a consulting engagement.
• Information necessary to prepare proposals, manage agreements, and provide client support.
• Basic technical information processed by our hosting provider, such as IP address, browser type, and access time.
• WhatsApp information, including your phone number, profile name, consent record, communication preferences, responses, and delivery, read, failure, or opt-out status.

Our website does not currently provide account registration, online payments, or contact forms.

Sports Data and Analytical Services

Where required for a consulting or analytical engagement, we may receive or process sports-related information from:

• Our clients and business partners.
• Authorized or licensed data suppliers.
• Sports organizations and other professional sources.
• Publicly available records and information sources.
• Information generated in the course of providing our services.

This information may relate to competitions, teams, professional participants, match events, schedules, historical results, and performance records.

We may use sports-related information to:

• Prepare analytical reports and business insights.
• Support client research and operational planning.
• Develop dashboards, summaries, and data presentations.
• Validate, organize, and improve the quality of datasets.
• Improve our analytical methods and consulting services.

Where sports-related information can identify an individual, we process it only where there is an appropriate purpose and source, and in accordance with applicable law and contractual requirements.

Information Received from Third Parties

We may receive business or professional information from clients, suppliers, partners, corporate websites, public databases, and other legitimate sources.

We use such information only where it is relevant to a business relationship, a requested service, an authorized project, or another lawful business purpose.

We do not intentionally collect sensitive personal information unless it is necessary for an agreed service and appropriate safeguards are in place.

Client Project Data

In some consulting engagements, a client may provide information relating to its personnel, customers, users, or business contacts.

Where we process personal information on behalf of a client:

• We process the information according to the client's documented instructions and the applicable agreement.
• We use the information only as necessary to provide the agreed services.
• We apply reasonable confidentiality and security controls.

Individuals seeking to exercise rights concerning client-controlled information may need to contact the relevant client directly.

How We Use Personal Information

We may use personal information to:

• Respond to enquiries and requests.
• Evaluate and provide sports consulting and data analysis services.
• Prepare proposals, reports, and other project materials.
• Manage client, supplier, and partner relationships.
• Communicate about active projects and service updates.
• Provide customer and technical support.
• Maintain and improve our professional services.
• Send marketing or re-engagement communications where permitted.
• Monitor communication delivery and maintain opt-out records.
• Protect our website, systems, and business operations.
• Establish, exercise, or defend legal rights.
• Comply with applicable legal, regulatory, contractual, and platform requirements.

We process information only where we have an appropriate business purpose, contractual need, legal obligation, or valid consent. We do not sell personal information.

Aggregated and De-identified Information

Where practical, we may aggregate or de-identify information so that it no longer directly identifies an individual.

We may use aggregated or de-identified information for:

• Research and statistical analysis.
• Service quality reviews.
• Internal reporting.
• Development of analytical methods.
• Improvement of our services and data processes.

We take reasonable steps to avoid using such information to identify individuals again.

Sharing of Information

We may share necessary information with:

• Meta/WhatsApp and authorized messaging service providers.
• Professional advisers, including legal and accounting advisers.
• Governmental, regulatory, or legal authorities where required.
• A purchaser or successor in connection with a restructuring, merger, or transfer of business assets.

We require service providers to process information only as necessary to perform their services and to apply appropriate protections.

International Processing

Our clients, suppliers, and technology providers may operate in different jurisdictions. Personal information may therefore be processed outside the jurisdiction in which it was originally collected.

Where required, we take reasonable steps to ensure that international processing is subject to appropriate contractual, technical, or organizational safeguards.

Data Retention

We retain personal information only for as long as reasonably necessary to:

• Provide requested services.
• Complete consulting projects.
• Manage business relationships.
• Maintain business and project records.
• Meet legal, contractual, accounting, or compliance requirements.
• Resolve disputes and protect our rights.

When information is no longer required, we may delete, anonymize, or securely restrict access to it.

Data Security

We apply reasonable technical and organizational measures designed to protect personal information against:

• Unauthorized access or disclosure.
• Accidental loss or deletion.
• Improper use or alteration.
• Security threats affecting our systems or services.

Access to personal information is limited to personnel and service providers who require it for an authorized purpose. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.